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The iconic Coca-Cola bottle design came through a design competition. Its 1 requirement: bottle had to be recognizable in the dark. #aeaaus

zeldman

@zeldman

Author. Web Standards Godfather. Designer @Automattic. Founder & Publisher @AListApart. Co-Founder/Host @AnEventApart. Publisher @ABookApart. Ava’s dad. He/him.