If I could impart any wisdom on designers, it’s that cleverness and subtly are highly overrated – making a design that appears “obvious” is the really hard part of design.

❤️ @lukew’s constant drumbeat to “Obvious Always Wins” t.co/2Fm19t3Vi7

Inspired by #aeadc, @zeldman, @lukew, and others, I whipped up another Internet vs. Cupcake: youtube.com/watch?v=ZpjTZ8MRSew

“It’s people who care enough to keep thinking about something until they find the simplest way to do it.” – Tim Cook @lukew #aeadc #design

Hover menus are the miscellaneous dumping ground for irrelevant content. @lukew #uiewamt

“Let the content be your UI.” @lukew #aea

Yes! Hover cannot be considered an intentional interaction on a mobile device. I activate them accidentally on my *desktop*. @lukew #aea