Brainstorm questions with your team. Don’t brainstorm ideas.

Brainstorming questions enhances collaboration and learning. Brainstorming ideas is anti-collaborative because everyone wants their personal idea to “win”.

If I could change ONE thing about how everyone doing “creative problem solving” worked, it would be to stop brainstorming ideas and start brainstorming questions.

Brainstorming and ranking ideas is the worst and it puts team members in competition with each other to look smart.

The organizational change required by a redesign is the most important and least-discussed aspect of any redesign. #unglamorous

Let’s face it. Our best hope for raising awareness of world events would be a “Which type of international conflict are you?” quiz.