@daljo628 It’s not just money constraints but time constraints. Story of an organization using a developer building a highly customized theme and it didn’t work the day it was supposed to go live. Biting off more than they could chew resulted in scrambling at the last minute.

#WCLANC

@daljo628 “Adding DOT COM to the end of any business isn’t going to result in more profits. We saw this during the DOT COM Bubble.” – @daljo628

#WCLANC

@daljo628 “CMSes are simple. I should just build my own” – something every developer has thought at one point or another. This is a bad idea 99.999% of the time.

#WCLANC

@daljo628 Do things that Don’t Scale by @paulg – paulgraham.com/ds.html

Why we’re doing things that don’t scale by @jasonfried – signalvnoise.com/posts/3589-why-…

#WCLANC

@daljo628 “If your business failed it probably isn’t because you used a free theme. If it was, the theme probably wasn’t actually the problem” – @daljo628

#WCLANC

@daljo628 Junkyard Wars TV Show: Teams that won got something that could work at the end of the day versus trying to build the ultimate robot that didn’t work.

#WCLANC

@daljo628 Iteration is not failure. Your first step at something doesn’t need to last forever – just long enough to get you to the next step.

#WCLANC

@daljo628 Speed vs. Sustainability when running your business.

Do you want to do it yourself? Or pay someone to do it?

Buy it later when you have the money? Or buy it on credit?

#WCLANC

@daljo628 Runway: The amount of time your startup has until you go out of business. How long you to take off before you crash and burn 🛫💥

#WCLANC

@daljo628 Buying in bulk or investing is a gamble.

You’re betting you’re going to use it all. If you don’t you lose money.

#WCLANC

@daljo628 But when you’re small you can start small and use a shared host from your favorite web host you haven’t had a bad experience with yet.

Use a free theme from the WordPress repository

And sell product on demand

“smaller profit, but less risk”

#WCLANC

@daljo628 You could spend $290/month on extreme managed hosting

$1,500 – $5,000 for a custom theme

and lots of money for product

#WCLANC

@daljo628 Saturday Night Live

February 4th, 2006

vimeo.com/199334296

“Don’t Buy Stuff You Can’t Afford”

#WCLANC

@daljo628 30% of new businesses fail within the first 2 years

82% of businesses fail do so because of cash flow problems.

#WCLANC

@daljo628 “Waterfalls” by TLC youtube.com/watch?v=8WEtxJ4-sh4

#WCLANC

Back to live tweeting.

“Don’t Go Chasing Waterfalls” by @daljo628

2019.lancasterpa.wordcamp.org/se…

#WCLANC

Up next is me! Slides for my talk “From Template Tags to Twig: A Journey Through WordPress Templating” at @WordCampLanc are available at v.gd/wptemplating

#WCLANC

@WordCampLanc @erikteichmann Another core difference is instead of actually pulling in a stylesheet you’re bringing in inline styles when that block is loaded.

#WCLANC

@WordCampLanc @erikteichmann What is the core difference between doing editor styles in classic editor versus Gutenberg editor?

tinyMCE was a walled garden. You could put any styles within that iframe and do whatever you want. Gutenberg is more open. It takes more care and forethought.

#WCLANC

@WordCampLanc @erikteichmann “What about Google fonts or any custom fonts?”

“You can enqueue them just like any other CSS file. Gutenberg will wrap the styles in an editor-styles wrapper and then you can use it.”

#WCLANC