“Everyone should be publishing newsletters. Why? Newsletters make money!” – @whyisjake
2012 revenue model for the web:
– Put ads on site
– Some people will click on them
– Drive traffic to increase ad clicks
Platform and content control is even more important in a multi-channel publishing world. Open platforms protect publishers.
At 11:15 I’ll be leading an unconference session to discuss Gutenberg and what it means for publishers. #wcpub
The CMS is the hub of a multichannel strategy.
Other examples of secondary channels on the web: Email, RSS, WAP (before the modern mobile web)
The web started as just another secondary channel for content. i.e. Print = primary, web = secondary
Multi-channel distribution isn’t new i.e. Associated Press
Beautiful day in Denver.
11:15am in the unconference track I’ll be talking about running WordPress on Amazon Web Services. See you there #wcpub
“31 sites, 42,000 articles published a month… 1 developer and 1 contract designer.” – @meagan383
“‘Just look in the knowledge base’: Something that has never ever happened ever in the history of the world ” – @rsm
“Every developers favorite solution to poblems: just teach everyone markdown!” — @rsm