@whyisjake Slides for this talk are at jakespurlock.com/2017/08/monetiz… #wcpub.

“AMP galleries/slideshows are too generic looking and don’t fit together with Wired’s look” @whyisjake

#wcpub

“Wired likes Google AMP. +25% CTR, +63% CTR on ads, 175K articles.” @whyisjake

#wcpub

“Started injecting newsletter signup promos in Apple News as ads so they can be tracked because newsletters make money” @whyisjake

#wcpub

“Thought readers would flip if we inject a ton of ads. Turns out not aggressive enough. Need to throw in a lot of ads” – @whyisjake

#wcpub

“We’re not making a lot of money with Apple News.” – @whyisjake

Lots of work, very little payback.

#wcpub

“39% of Wired readers are using ad blockers. THAT’S A LOT!” – @whyisjake

#wcpub

“If someone gets on an email list they are 10x more likely become a paid subscriber at Wired.” – @whyisjake

#wcpub

“Everyone should be publishing newsletters. Why? Newsletters make money!” – @whyisjake

#wcpub