My HVAC died and probably needs to be replaced. Thanks #SolarEclipse

Solar flair –> etsy.com/market/solar_eclipse

Can someone tell me when to put my phone down for this sun thingy today?

If we have Fruit By the Foot, does Europe have Fruit By The Meter 🤔

Youngest daughter has the eyes of a white walker. Thankfully she’s still working on instagram.com/p/BYDt7ttlMZV/

Monday means getting back to that coding grind… #VeraAddison instagram.com/p/BYDsZsflyHO/

The way people get so excited about the sun and the moon lining up is how I get when the kid’s nap times line up.

Plane lands…
* Check email
* Check Twitter
* Uninstall airline app

@whyisjake Slides for this talk are at jakespurlock.com/2017/08/monetiz… #wcpub.

As expected, lots of people interested in talking about the Gutenberg project + enterprise publishing at #wcpub t.co/kOyT7VHGYE

“Gutenberg is a reimagining of the WordPress text editor to expose some of the mystery meat functionality.” @aaronjorbin

#wcpub

Conde Nast whined to Facebook about content performance and Facebook juiced them up. Lame. #wcpub

Testing FB instant Articles: Wired saw +109% mobile visits, +14% revenue increase. Not the same of other conde nast brands #wcpub

More on STAMP, an AMP powered Snapchat discover clone androidpolice.com/2017/08/04/goo…

#wcpub

“AMP galleries/slideshows are too generic looking and don’t fit together with Wired’s look” @whyisjake

#wcpub

“Wired likes Google AMP. +25% CTR, +63% CTR on ads, 175K articles.” @whyisjake

#wcpub

“Started injecting newsletter signup promos in Apple News as ads so they can be tracked because newsletters make money” @whyisjake

#wcpub

“Thought readers would flip if we inject a ton of ads. Turns out not aggressive enough. Need to throw in a lot of ads” – @whyisjake

#wcpub

“We’re not making a lot of money with Apple News.” – @whyisjake

Lots of work, very little payback.

#wcpub

“39% of Wired readers are using ad blockers. THAT’S A LOT!” – @whyisjake

#wcpub