@naudebynature poke

“Gutenberg is a reimagining of the WordPress text editor to expose some of the mystery meat functionality.” @aaronjorbin

#wcpub

Conde Nast whined to Facebook about content performance and Facebook juiced them up. Lame. #wcpub

Testing FB instant Articles: Wired saw +109% mobile visits, +14% revenue increase. Not the same of other conde nast brands #wcpub

More on STAMP, an AMP powered Snapchat discover clone androidpolice.com/2017/08/04/goo…

#wcpub

“AMP galleries/slideshows are too generic looking and don’t fit together with Wired’s look” @whyisjake

#wcpub

“Wired likes Google AMP. +25% CTR, +63% CTR on ads, 175K articles.” @whyisjake

#wcpub

“Started injecting newsletter signup promos in Apple News as ads so they can be tracked because newsletters make money” @whyisjake

#wcpub

“Thought readers would flip if we inject a ton of ads. Turns out not aggressive enough. Need to throw in a lot of ads” – @whyisjake

#wcpub

“We’re not making a lot of money with Apple News.” – @whyisjake

Lots of work, very little payback.

#wcpub

“39% of Wired readers are using ad blockers. THAT’S A LOT!” – @whyisjake

#wcpub

“If someone gets on an email list they are 10x more likely become a paid subscriber at Wired.” – @whyisjake

#wcpub

“Everyone should be publishing newsletters. Why? Newsletters make money!” – @whyisjake

#wcpub

2012 revenue model for the web:
– Put ads on site
– Some people will click on them
– Drive traffic to increase ad clicks

#wcpub

Platform and content control is even more important in a multi-channel publishing world. Open platforms protect publishers.

#wcpub

The CMS is the hub of a multichannel strategy.

#wcpub

Other examples of secondary channels on the web: Email, RSS, WAP (before the modern mobile web)

#wcpub

The web started as just another secondary channel for content. i.e. Print = primary, web = secondary

#wcpub

Multi-channel distribution isn’t new i.e. Associated Press

#wcpub

@nacin @SandyS1 @USDS Setting expectations.