Tweets from slides about Making Smarter Images for WordPress #WCPUB
Coming up next on our #wcpub main track at 2:15PM CT is Why we ditched AMP, and other UX choices we made for launching membership with @brianboyer of @spiritedmediaco 2018-chicago.publishers.wordcamp…
Hey #wcpub can you enable the Gutenberg editor for a subset of post types? Or is it all or nothing?
“Gutenberg is a reimagining of the WordPress text editor to expose some of the mystery meat functionality.” @aaronjorbin
Conde Nast whined to Facebook about content performance and Facebook juiced them up. Lame. #wcpub
Testing FB instant Articles: Wired saw +109% mobile visits, +14% revenue increase. Not the same of other conde nast brands #wcpub
More on STAMP, an AMP powered Snapchat discover clone androidpolice.com/2017/08/04/goo…
“AMP galleries/slideshows are too generic looking and don’t fit together with Wired’s look” @whyisjake
“Wired likes Google AMP. +25% CTR, +63% CTR on ads, 175K articles.” @whyisjake
“Started injecting newsletter signup promos in Apple News as ads so they can be tracked because newsletters make money” @whyisjake
“Thought readers would flip if we inject a ton of ads. Turns out not aggressive enough. Need to throw in a lot of ads” – @whyisjake
“We’re not making a lot of money with Apple News.” – @whyisjake
Lots of work, very little payback.
“39% of Wired readers are using ad blockers. THAT’S A LOT!” – @whyisjake
“If someone gets on an email list they are 10x more likely become a paid subscriber at Wired.” – @whyisjake